Case Study: Brain Tumour Research boosts Wear A Hat Day participation with Carswell Gould

Brain Tumour Research boosts Wear A Hat Day engagement with Carswell Gould

Brain Tumour Research needed to elevate its Wear A Hat Day campaign to better convert awareness into registrations and donations. The charity faced the challenge of making the participation journey clearer and more compelling, while also needing a modern approach to stand out. Carswell Gould, an integrated marketing specialist, was engaged to develop a high-impact campaign supported by programmatic advertising.

Carswell Gould implemented a joined-up solution combining precisely targeted programmatic ads with authentic content captured at a launch event. This approach clarified how to participate and used real stories to drive action. The campaign successfully increased traffic and registrations. Carswell Gould's work simplified the journey for participants, creating a step change in how the fundraising day is communicated and making it easier for supporters to get involved.

Brain Tumour Research