Case Study: BOC boosts ROI with Carswell Gould's targeted online ordering campaign

BOC boosts ROI with Carswell Gould's 4-month online ordering campaign

BOC engaged marketing agency Carswell Gould to increase ROI by shifting key customers from phone orders to its online platform. The challenge was to re-introduce the BOC Online ordering system to five specific sectors, including healthcare, hospitality, and vets, and convince them of its benefits.

Carswell Gould implemented a mixed-method campaign using both digital and traditional marketing. The solution included creating targeted messaging, sector-specific web landing pages, and a telemarketing push. The campaign was a success, achieving its goal of a 10:1 ROI for BOC.

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