Case Study: Birdworld boosts visitors and revenue with Carswell Gould’s integrated marketing campaign

Birdworld boosts visitors by 40% with Carswell Gould

Birdworld, the UK's largest bird park, faced the challenge of repositioning itself as a must-visit family destination during a major transformation. The goal was to move beyond its historic identity to a new "Naturally Playful" proposition to grow its audience and boost revenue. Carswell Gould, an integrated marketing specialist, was engaged to address this.

Carswell Gould developed and delivered a phased, omni-channel campaign using programmatic digital advertising, outdoor media, regional radio, and influencer partnerships. This solution successfully built anticipation and maximized visibility. The results were outstanding: target budget income was exceeded by 12%, visitors increased by 40% since the launch of the new play area, and yearly visits were up 16%. The campaign by Carswell Gould successfully repositioned Birdworld and strengthened its long-term growth trajectory.

Birdworld