Case Study: Tinder Achieves 22K App Installs and 10M+ Views with CarsonDoyle's Reverse Dates Campaign

Tinder drives 22k app installs and 10M+ views with CarsonDoyle

CarsonDoyle partnered with Tinder to optimize the dating app's advertising efforts on Google's platform. The challenge was to create video ads that would stand out amidst heavy competition and effectively capture the attention of a Gen Z audience.

To meet this challenge, CarsonDoyle developed a series of video advertisements with a focus on visual language, narrative structure, and tuning for the audience. The solution involved full-service production, including strategic art direction, trendy costumes, and cinematic cinematography to create relatable and vibrant spots. This campaign generated over 10 million organic views and drove 22,000 app installs, providing Google with clear recommendations for future creative decision-making.

Tinder