Case Study: Henry Ford Health improves inclusive fertility and family-building benefits with Carrot Fertility

Henry Ford Health drives 2,616 Carrot touchpoints with inclusive fertility benefits

Henry Ford Health, a leading healthcare system based in Detroit, sought to enhance its employee benefits by offering a more inclusive fertility and family-building program. While they provided some basic resources, they needed a comprehensive and flexible solution that aligned with their caring company culture. They partnered with Carrot to implement a platform that would support all paths to parenthood for their 28,000 eligible team members.

Carrot provided a customizable platform with high-touch support, working cross-functionally with various Henry Ford Health teams to integrate their own clinics and pharmacy. Since launching with Carrot, Henry Ford Health has seen significant engagement, with over 2,600 member touchpoints. In a survey, 100% of responding employees said the benefit made them more likely to stay with the organization, demonstrating its positive impact on retention.

Henry Ford Health