Case Study: Criteo expands inclusive global fertility benefits with Carrot Fertility

Criteo expands fertility benefits globally with Carrot, reaching 14% employee registration

Criteo, a global commerce media company, faced a challenge when its employees increasingly asked for inclusive fertility benefits that went beyond the limitations of their existing insurance plan. The company sought a comprehensive solution that would support all employees, including same-sex couples and single parents, without requiring an infertility diagnosis. After an initial proposal from their insurer proved insufficient, Criteo expanded its search, ultimately selecting the services of Carrot Fertility.

Carrot Fertility provided a global, inclusive platform offering services like IVF, egg freezing, and surrogacy, supported by care navigation and multi-language resources. The implementation was smooth, leading to rapid adoption: 14% of all employees registered for the benefit, with 12% of the non-U.S. workforce signing up within one month of the global launch. The measurable impact included 5% of employees creating personalized Carrot Plans, and the benefit was highly valued for providing clarity and support to employees on their family-forming journeys across numerous countries.

Criteo