Case Study: Barry’s creates a more inclusive fertility benefits program with Carrot Fertility

Barry’s supports family-forming journeys with Carrot and $10,000 per eligible employee

Barry's, a global fitness company, sought to provide more inclusive employee benefits that supported overall well-being beyond physical health. They identified a significant gap in their support for fertility and family-forming journeys. The company wanted a comprehensive solution that would reduce stigma and offer guidance, leading them to partner with Carrot Fertility for its fertility and family-forming benefits service.

By implementing Carrot Fertility, Barry's provided employees with a robust platform featuring educational resources and financial support for a wide range of paths to parenthood. The results showed employees using the benefit for diverse journeys, including fertility preservation, IVF, and surrogacy. The measurable impact included fostering a more inclusive environment and empowering employees. The vendor, Carrot Fertility, also had a personal impact on the HR director, who used the benefit herself and became a vocal advocate, helping to normalize conversations around fertility in the workplace.

Barry’s