Case Study: Lincolnshire Institute of Technology raises awareness of future-ready further education with Carrington Communications

Lincolnshire Institute of Technology boosts website traffic 291% with Carrington Communications

The Lincolnshire Institute of Technology (LIoT), a partnership of educational institutions and employers, faced the challenge of raising awareness for its STEM-related qualifications and new Higher Technical Qualifications. To address this, they engaged Carrington Communications for PR and social media services to promote their offerings to students and employers.

Carrington Communications implemented a strategy that included producing press releases, managing LIoT's social media profiles, and creating engaging video content for partner channels. This solution successfully increased website traffic by 291%, grew search impressions by 220%, secured 25 media coverages, and produced 21 social media videos, significantly boosting LIoT's online presence and reach.

Lincolnshire Institute of Technology