Case Study: Harlaxton Manor reduces open day engagement costs with Carrington Communications

Harlaxton Manor reduces open day cost per engagement by 80% with Carrington Communications

Carrington Communications was engaged by Harlaxton Manor to improve the performance of a Paid Social campaign for its annual autumn 1940s weekend event. The challenge was to build on the success of the previous year by making the campaign more cost-effective and achieving a higher return on investment through improved engagement and targeting.

The solution implemented by Carrington Communications involved building a larger, highly targeted audience on Meta and testing a variety of ad creatives. Video ads significantly outperformed other formats. As a result, Carrington Communications helped Harlaxton Manor reduce its cost per engagement by 80% year-over-year while also achieving a nearly 10x improvement in page engagement and a 3x increase in page likes.

Harlaxton Manor