Case Study: Contacta Systems achieves a 1400% increase in leads with Carrington Communications

Contacta Systems increases leads 77% with Carrington Communications

Contacta Systems, a provider of assistive technology and window intercom systems, faced a significant challenge during the UK's COVID-19 lockdown. As demand for their products surged, they needed to quickly overhaul their online lead generation to reach businesses in sectors like retail and healthcare. They engaged Carrington Communications to implement a targeted PPC and SEO strategy to raise awareness and capture this new market.

Carrington Communications began by conducting thorough keyword research, discovering that the public's search terms did not align with Contacta's internal product language. This insight led to a complete refocusing of the paid search and SEO campaigns, which was followed by updates to the customer's website and ad copy. The solution implemented by Carrington delivered exceptional results, including a 1400% increase in conversions and a 79% decrease in cost per conversion within six months. The vendor's work also led to sustained long-term growth in organic traffic and visibility for Contacta Systems.

Contacta Systems