Case Study: Wales Millennium Centre boosts awareness for Llais with Carousel PR

Wales Millennium Centre drives 64 pieces of coverage and 250k+ influencer reach with Carousel PR

The customer, Wales Millennium Centre, needed to drive awareness and secure coverage for its flagship international arts festival, Llais. They engaged the vendor, Carousel PR, to run a press and influencer campaign targeting national, consumer, and regional media outlets.

Carousel PR implemented a campaign that included securing widespread media coverage and enlisting influencer ambassadors. The results were 64 pieces of coverage with a total reach of 28 million, plus 11 pieces of influencer content with a combined reach of over 250,000. This significantly boosted awareness for the Llais festival.

Wales Millennium Centre