Case Study: Victorious Festival achieves nationwide festival PR success with Carousel PR

Victorious drives 3.1 billion reach with Carousel PR

The customer, Victorious Festival, the UK's largest metropolitan music festival, needed to enhance its nationwide visibility and drive ticket sales for its 2025 event. They engaged the vendor, Carousel PR, to deliver a high-impact public relations campaign that would position the festival as a premier summer event and engage both existing and new audiences.

Carousel PR implemented a bespoke PR strategy that included proactive media sell-ins, a contra partnership with Rolling Stone UK, and on-site press office management. The solution secured 1,045 pieces of coverage with a total reach of 3.1 billion, including major features in Billboard and other top-tier outlets, and managed accreditation for over 300 media and influencers.

Victorious