Case Study: The Entertainer leads the conversation on shipping delays with Carousel PR

The Entertainer drives 856,696,515 reach with Carousel PR

The Entertainer, a toy retailer, faced significant stock delays due to the 2021 global supply chain crisis, threatening its ability to serve customers during the key Christmas shopping period. Carousel PR was engaged to support the business's growth through its tactical press office service, focusing on the brand's core pillar of 'family'.

Carousel PR devised a plan for The Entertainer to lead the conversation on the issue, positioning the client as an authoritative voice. The solution involved securing national broadcast and print coverage to warn parents about potential delays. This strategic press office effort by Carousel PR drove an incredible reach of over 856 million, successfully placing the brand at the center of the national conversation.

The Entertainer