Case Study: Teletrac Navman boosts global reach and website traffic with Carousel PR

Teletrac Navman earns 232 media pieces and 442 links with Carousel PR

Teletrac Navman, a connected mobility platform, tasked vendor Carousel PR with amplifying the results of its annual Telematics Survey (TS24) across the UK, US, and Mexican markets. The challenge was to increase digital awareness, drive referral traffic to its website, and boost its domain authority.

Carousel implemented a digital PR strategy that split the research content between online publishers and the Teletrac Navman website to naturally encourage linkbacks. This approach secured 232 media pieces with a total reach of 12 million. Most importantly, the campaign drove 442 valuable links to the customer's website, significantly improving its domain authority and retargeting pool.

Teletrac Navman