Case Study: Selfridges builds awareness and buzz with Carousel PR

Selfridges drives 55.6 million reach with Carousel PR

The luxury retailer Selfridges partnered with the public relations firm Carousel PR on a series of campaigns to build awareness and excitement around new product launches, store openings, and cultural moments. The challenge was to position Selfridges as a leading and innovative destination through strategic press and influencer activations.

Carousel PR implemented a comprehensive solution involving exclusive preview events for press and influencers, strategic partnerships with brands, and targeted media outreach. The results were significant, with individual campaigns generating millions in reach; one campaign achieved 91 pieces of coverage with a 13 million reach, while another secured 49 pieces of coverage and a 55.6 million reach.

Selfridges