Case Study: Moda achieves greater brand awareness and stakeholder engagement with Carousel PR

Moda hosts 150+ guests at UKREiiF with Carousel PR

The customer, Moda Living, faced the challenge of creating a standout presence and engaging content at the UKREiiF conference. Their objectives were to drive awareness as an industry thought leader, deliver key messages on sustainability and diversity, and showcase their New York Square development. They engaged the vendor, Carousel PR, to design and execute a comprehensive event program.

Carousel PR implemented a multi-faceted solution that included creating an eye-catching pavilion space with VR and branded visuals, organizing mental health workshops and netball demonstrations, and hosting an exclusive drinks reception. The results were highly successful, with over 150 guests attending the reception, securing 121 media interviews, and generating significant trade and consumer press coverage. Carousel PR successfully bolstered the event's content with on-brand partnerships.

Moda