Case Study: Metquarter achieves 10M+ PR reach with Carousel PR’s press office and influencer outreach

Metquarter reaches over 10 million with Carousel PR

Metquarter, a shopping center in Liverpool, faced the challenge of generating significant press and conversation for the launch of its first food hall, GPO Liverpool. They needed to create an engaging launch event that would safely introduce the venue to the public and secure media and influencer coverage. Carousel PR was engaged to provide a strategic press office and influencer marketing campaign.

Carousel PR executed a multi-faceted solution, issuing multiple press releases and securing a bespoke partnership with a regional title. The vendor organized a three-day soft launch event for over 300 VIPs, influencers, and media, ensuring it was safe and compliant with post-Covid guidelines. The results were over 50 pieces of coverage with a PR reach exceeding 10 million, including highlights in major local publications.

Metquarter