Case Study: Cotton Traders boosts press coverage and social engagement with Carousel PR

Cotton Traders boosts press reach to 28,396 with Carousel PR

The customer, Cotton Traders, faced the challenge of promoting its new AW21 collection to journalists and influencers during a national lockdown, which made traditional in-person press events impossible. The brand needed to generate significant media coverage and build excitement among its social media fanbase. Carousel PR was tasked with creating a digital solution to achieve these goals.

Carousel PR designed and produced a high-quality live-streamed event from a bespoke studio, hosted by a recognizable model and the brand's stylist. They drove press attendance through targeted outreach and delivered care packages to attendees, while using social media and ad spend to engage consumers. The solution successfully attracted top-tier media attendees and significantly exceeded social engagement targets, achieving a coverage reach of 28,396 and over 18,000 video views.

Cotton Traders