Case Study: Cotton Traders boosts AW22 press and social reach with Carousel PR

Cotton Traders achieves 1.28M total reach with Carousel PR

The customer, Cotton Traders, needed to generate excitement and coverage for its Autumn Winter 2022 collection. The challenge was to leverage its partnership with TV presenter Lisa Snowdon to maximize social engagement and press attention. Carousel PR was the vendor engaged to handle this event PR.

Carousel PR hosted an exclusive press preview lunch with Lisa Snowdon, which included a styling session and a talk from the CEO. The solution encouraged significant social sharing and secured attendance from key journalists. The results were a total social reach of 1.28 million and confirmed upcoming features in several major publications, successfully bolstering relationships and generating warm leads for the new collection.

Cotton Traders