Case Study: bluedot achieves 3.2 billion reach with Carousel PR

Bluedot Festival secures 452 pieces of coverage and 3.2bn reach with Carousel PR

The customer, Bluedot Festival, required a comprehensive PR campaign to promote its 2023 music and science event at Jodrell Bank. The challenge was to position the festival as the UK's premier intergalactic event and secure widespread coverage across national, music, science, and regional media to drive ticket sales and awareness. Carousel PR was engaged to provide festival PR services.

Carousel PR managed the entire press office, from launch through the event, securing media partnerships and coordinating influencer attendance. The solution delivered 452 pieces of coverage with a total reach of 3.2 billion, including highlights in BBC News Online, The Guardian, and Rolling Stone UK. Carousel PR successfully communicated the festival's key messages and cemented its unique position in the market.

Bluedot Festival