Case Study: Baby Annabell drives brand awareness with Carousel PR's expert social media and podcast campaign

Baby Annabell drives 764m PR reach with Carousel PR

The customer, Baby Annabell, a nurturing doll brand, faced the challenge of enhancing its brand awareness and generating compelling educational content around toddler milestones. The vendor, Carousel PR, was engaged to develop a PR and social media strategy to meet this challenge.

Carousel PR addressed this by partnering with the Motherkind podcast to launch a series of four bespoke episodes, each focusing on a key developmental milestone. The solution leveraged expert advice and was supported by video content and an advertorial on Mother and Baby. The results for Baby Annabell were significant, including a PR reach of over 764 million, a social reach of 157,000, and 21,700 podcast downloads with 72,000 hours of total listening time. Carousel PR also secured national media coverage for the campaign.

Baby Annabell