Case Study: Coventry City Council shapes Two Friargate’s premium office space with Carousel Marketing

Coventry City Council lets 66,074 sq ft with Carousel Marketing

Carousel Marketing was engaged by Coventry City Council to develop a complete brand and marketing strategy for Two Friargate, their new premium office development. The challenge was to position the 133,000 sq ft property as a modern, high-quality, and sustainable landmark for forward-thinking businesses in the Coventry region.

The solution from Carousel Marketing involved creating core marketing materials, including brand guidelines, a website, and initial digital campaigns, to establish a clear brand identity. They also built a targeted database of contacts to maximize lead generation and brand awareness. The results were significant, with 66,074 sq ft let to major businesses like Octopus Energy, an active contact list of 1,826 people, and a 37.4% email engagement rate. Carousel Marketing continues to manage the property's web presence and digital content.

Coventry City Council