Case Study: University of Massachusetts engages visitors with an interactive football hall of fame using Carousel Digital Signage

University of Massachusetts - Customer Case Study

The University of Massachusetts needed an interactive solution to compile and present over 130 years of its football program's history in a new facility. The challenge was to centralize this vast amount of data and make it searchable and engaging for various visitors. They selected a Carousel Digital Signage system from Tightrope Media Systems to address this need.

The implemented Carousel solution featured a custom, software-driven kiosk that dynamically managed a large XML database. This allowed the university to automatically pull and intelligently display content, while also providing staff with an intuitive interface for manual updates. The result was a highly engaging experience that increased visitor dwell times, served as a recruitment tool, and successfully created a deeper connection between fans and the football program. The system from Carousel was also built on a scalable architecture for future expansion.

University of Massachusetts

John Sinnett

Assistant Athletic Director