Case Study: La Crosse Regional Airport modernizes terminal communications and boosts advertising revenue with Carousel Digital Signage

La Crosse Airport chooses Carousel for comprehensive terminal updates

The La Crosse Regional Airport, a regional airport in Wisconsin, undertook a major terminal upgrade and needed a modern digital signage solution to inform travelers and generate advertising revenue. They chose the Carousel Digital Signage system from Tightrope Media Systems, powered by BrightSign media players, to replace their outdated analog signs and disparate displays.

Carousel implemented a comprehensive network of over 50 displays, including a video wall and interactive kiosks, which centralized control and streamlined content distribution. The solution modernized the terminal's appearance, provided real-time traveler information, and integrated with the airport's new IP phone system. Carousel's platform enabled significant advertising flexibility and, combined with the cost-effective BrightSign players, reduced media player costs by 50% and is projected to deliver a full return on investment within three years.

La Crosse Regional Airport

Clinton Torp

Airport Director