Case Study: Young Kia increases closing ratio by 50% with CarNow

How Young Kia Increased Their Closing Ratio by 50% in 60 Days

Young Kia, a Kia dealership in Layton, UT, wanted to improve a confusing website and digital shopping experience that frustrated customers and caused incomplete lead information to fail transferring properly into the CRM. The team, led by GM Dallin Breshears and Internet Sales Manager Sami Quinney, needed a more seamless, high-tech online experience that matched their brand and supported staff workflows.

Young Kia chose CarNow’s engagement platform, including chat and messaging, conversational CTA buttons, and digital retailing tools, with CarNow’s team handling onboarding, training, and launch. With CarNow, Young Kia increased its closing ratio on website leads by 50% in the first 60 days, achieved an ROI of $21-1, and improved chat-to-lead performance above industry averages; within less than a year, digital retail leads with added trades grew from 23% to 51%.

Young Kia

Dallin Breshears

General Manager