Case Study: Ford dealership boosts sales and closing rates with CarNow

How a Ford Dealership Transformed Customer Experience and Sales with CarNow

Ford dealerships needed a better way to turn online interest into real sales while meeting high expectations for customer experience and operational performance. One Ford dealership found that a competitor’s digital retailing platform generated leads but failed to drive enough appointments, show-ups, and closed deals, creating a disconnect between online engagement and in-store follow-through.

The dealership switched to CarNow’s Dealer Retail Platform and digital retail + messaging solution to create a more seamless customer journey from website interaction to showroom visit. With CarNow, the dealership increased closing rate from 3.8% to 13.7%, grew vehicles sold from 2 to 13, and boosted total gross profit from $3,529 to $25,043 over two 55-day periods, resulting in a $21,514 increase in gross profit.

Ford