Case Study: a Chevy/GMC dealership boosts leads, appointments, and sales with CarNow

Chevy/GMC Dealership boosts cars sold 180% with CarNow

A Chevy/GMC dealership was using CarNow's chat tool but struggled with other clunky digital retailing solutions that failed to engage customers or drive sales. They needed a unified platform to improve their online lead generation and conversion process.

CarNow implemented its full Dealer Retail Platform, combining Digital Retailing and Chat & Messaging solutions. This allowed for instant customer engagement and a smooth digital buying process. After switching to CarNow's full platform, the dealership saw a 39% increase in leads, a 75% rise in appointments set, and a 180% jump in cars sold, alongside a 101% improvement in closing rate and a 207% boost in total gross profit.