Case Study: Mid-Sized GM Dealer achieves 25% of vehicle sales and higher margins with CarNow

A mid-sized GM dealer needed a better way to engage with live customers on their website

Mid-Sized GM Dealer was struggling with under-performing website form fills that didn’t convert and a time-consuming manual re-engagement process once leads hit the CRM. To improve online engagement and conversions they turned to CarNow and implemented CarNow’s Real-Time Retail™ platform.

CarNow delivered a connected retail solution that drove clear, measurable gains: 1 out of every 4 cars sold was sourced to CarNow, the highest number sold was 62% higher than the next lead source, a 30% closing ratio (10% better than the second highest), higher average gross than 71% of other lead sources, the 2nd highest front-end gross (3× average), and the highest back-end gross (4× average). CarNow’s platform produced significant sales and profitability improvements in just two months.