Case Study: Oreo achieves #1 App Store success with Carnival.io

How Oreo created the #1 app in the App Store

Oreo, the iconic cookie brand, wanted to reach moms and other casual mobile gamers with a branded mobile experience, but succeeding in a crowded app market was a major challenge. Working with Carnival.io and game developer PikPok, Oreo launched the OREO: Twist, Lick, Dunk game to turn its signature cookie ritual into an engaging mobile game.

Carnival.io helped support a launch strategy centered on targeted promotion, in-app purchase incentives, and early chart performance to drive organic growth. The result was the #1 overall app in 12 countries, over 4 million organic downloads, 250,000 peak daily active users, and more than 4 billion virtual Oreo cookies dunked across 70 million game sessions.

Oreo