Case Study: CNN achieves 50% delegate engagement and real-time insights with Carnival.io

CNN and TIME Tapped the Pulse of Their Audience In Real-Time

CNN and Time wanted to take debate coverage further during the 2012 Republican and Democratic National Committee debates by capturing delegates’ sentiment in real time to inform on-air reporting and audience coverage.

They partnered with Carnival to geofence the convention venue and send instant polls after key speeches; messages drove immediate engagement, with roughly 50% of delegates responding, delivering real-time analytics and TV-ready insights unmatched by other outlets.

CNN