Case Study: Subaru boosts Crosstrek sales and brand preference with Carmichael Lynch’s Amazon Infiltration campaign

Subaru boosts brand preference 25% with Carmichael Lynch

To support the launch of the Subaru Crosstrek, its youngest and most adventurous model, Subaru and its agency Carmichael Lynch faced the challenge of targeting youthful, adventurous consumers in a novel digital environment. The goal was to customize communication to reach this specific audience effectively.

Carmichael Lynch’s innovative solution involved a partnership with Amazon to execute the first-ever infiltration of the site's "similar product" recommendations. They placed the Subaru Crosstrek as a “You May Also Love” suggestion alongside adventurous gear, allowing users to click and shop for the vehicle directly on Amazon. This campaign by Carmichael Lynch delivered a 25% lift in brand preference, generated over 15,000 lower-funnel actions indicating purchase intent, and contributed to record Crosstrek sales during the launch.

Subaru