Case Study: International Purchasing Associates builds a full hospitality digital operation with Carlos Naveda

International Purchasing Associates builds 2 platforms from zero with Carlos Naveda

International Purchasing Associates, a full-service hospitality supplier, faced the challenge of building its entire digital and marketing operation from the ground up. Carlos Naveda was brought on as the in-house creative lead with a mandate to design and launch a corporate website, construct an e-commerce platform, and manage all digital marketing and print collateral simultaneously.

Carlos Naveda designed and developed the ipaexport.com website and the IPA Supply e-commerce platform. He executed comprehensive digital marketing campaigns and produced all vendor collateral, achieving full 360-degree brand coverage. The solution resulted in the successful launch of two platforms and the establishment of a complete in-house creative operation that lasted over three years. For a separate boutique hotel project, The Sea Lord, Carlos Naveda also delivered a full brand identity and an ongoing engagement.

International Purchasing Associates