Case Study: United Therapeutics strengthens therapy launch communications with Carimus

United Therapeutics launches next-generation therapy support with Carimus

United Therapeutics, a company at the forefront of rare disease and organ transplant research, required digital and creative support to introduce a new generation of therapy delivery technology. Their challenge was to clearly communicate the value of this complex treatment to both healthcare providers and patients. They engaged the vendor Carimus for application development, multichannel campaign strategy, and sales enablement services.

Carimus applied its creative and technical expertise to revamp United Therapeutics' corporate slide deck and modernize its print magazine, PAH Today. The solution expanded to include comprehensive omnichannel support through email campaigns, digital advertising, video animation, and landing pages. Carimus successfully translated complex treatment information into clear, accessible communications, enabling clear education around the advanced therapy and supporting its adoption among providers and patients.

United Therapeutics