Case Study: IKEA drives global sustainability engagement with Carimus and the Better Living app

IKEA drives 2 million sustainability actions across 25+ countries with Carimus

IKEA sought to translate its ambitious global sustainability commitments into practical, everyday actions for its employees and customers. The company partnered with Carimus to address the challenge of connecting its strategy with measurable, large-scale participation across different regions and languages.

Carimus deployed the Better Living app using the JouleBug platform to create a mobile-first, gamified experience that encourages sustainable habits. The solution launched globally, enabling over 100,000 participants across more than 25 countries to log over two million sustainability actions. This resulted in measurable environmental outcomes like reduced carbon emissions and water savings for IKEA.

IKEA