Case Study: American Crane & Equipment Corporation achieves enhanced marketing, sales, and service efficiency with Cargas (Microsoft Dynamics CRM)

Taking American Crane To New Heights With CRM & Marketing Automation

American Crane & Equipment Corporation (ACECO), a Pennsylvania-based manufacturer of cranes, hoists, and material-handling equipment with roughly 180 employees and extensive in-house engineering and service capabilities, needed a more robust CRM than its ERP could provide. ACECO sought better marketing segmentation and nurture campaigns, improved lead follow-up and sales pipeline visibility, and a scheduling/mobile solution for its growing service group. Cargas implemented Microsoft Dynamics CRM to address these gaps.

Cargas configured Dynamics CRM (including ClickDimensions for nurture campaigns and an integrated global projects/contact database) and deployed native Leads/Opportunities, the CRM Service Calendar and the Apex Calendar add-on, with technicians able to view schedules on smartphones. As a result, ACECO gained sales pipeline reporting, improved follow-up and metrics capture, and stopped service cases from falling through the cracks; Cargas continues to expand the system to further boost ACECO’s marketing, sales, and service effectiveness.

American Crane & Equipment Corporation

Karen Norheim

Vice President