Case Study: McKonly & Asbury achieves unified sales and marketing with HubSpot and Cargas

McKonly & Asbury grows event attendance by 30% with Cargas

McKonly & Asbury, an accounting and advisory firm, faced challenges with disconnected sales and marketing processes. Their manual systems, which relied on spreadsheets and email lists, created inefficiencies and provided no visibility into prospect engagement or reliable data for decision-making. They partnered with Cargas to implement HubSpot Sales Hub and Marketing Hub to address these issues.

Cargas implemented and configured HubSpot, integrating it with the firm's event platforms like CVENT and GoToWebinar. This solution provided a unified, data-driven system that automated marketing campaigns and offered full-funnel visibility. As a result, McKonly & Asbury achieved a 30% year-over-year increase in event attendance and enabled more personalized, data-driven sales conversations. The implementation by Cargas successfully created a single source of truth for sales and marketing.

McKonly & Asbury