Case Study: Keystone Novelties achieves 47% sales-site growth and centralized data control with Cargas' Microsoft Dynamics CRM

Making A BANG With Keystone Novelties And CRM!

Keystone Novelties, Lancaster, PA, a leading seller of fireworks operating hundreds of seasonal tents across nine states, faced a data-control dilemma as it scaled—managing hires, leases, and multiple municipal permits for dozens of locations using six separate Excel spreadsheets threatened growth during the critical ten-day 4th of July selling window. To address this logistics and information-management challenge, Keystone Novelties engaged Cargas and selected Microsoft Dynamics CRM as the core solution.

Cargas implemented and configured Microsoft Dynamics CRM (engagement in late 2013, live July 2014) to centralize permits, lease agreements, staffing, and other logistics, drastically reducing human error and improving operational efficiency. The Cargas solution helped Keystone Novelties increase its number of sales sites by 47% since 2012 while only adding one permanent employee, giving the company the data control needed to scale.

Keystone Novelties

Jack May

Managing Director