Case Study: Keystone Novelties increases sales sites by 47% with Cargas and Microsoft Dynamics 365 CRM

Keystone Novelties increases sales sites by 47% with Cargas

Keystone Novelties, a Pennsylvania-based seller of fireworks, faced a significant data control challenge as it aimed to grow its seasonal business. The company was managing critical logistics information across six separate Excel spreadsheets, which made it impossible to keep accurate records and threatened their expansion plans. To overcome this, they partnered with vendor Cargas for a solution involving Microsoft Dynamics 365 CRM.

Cargas implemented and configured Microsoft Dynamics 365 CRM to create a centralized database for Keystone Novelties. This solution eliminated the reliance on error-prone spreadsheets and provided the data control necessary for efficient operations. As a result, Keystone Novelties increased its number of sales sites by 47% while only adding one permanent staff member, achieving substantial growth with greatly improved efficiency.

Keystone Novelties