Case Study: Gantrade boosts sales team effectiveness with Cargas and Microsoft Dynamics 365 CRM

Gantrade reduces quoting time by 50% with Cargas

Gantrade, an international distributor of industrial chemical solutions, faced challenges due to a lack of a centralized CRM. Its sales team relied on manual processes via email and spreadsheets, making tasks like quoting and lead tracking inefficient. With data spread across multiple software systems and global locations, the company lacked transparency and the ability to make informed decisions, hindering its customer service effectiveness.

Cargas implemented Microsoft Dynamics 365 CRM, integrated with HubSpot and Gantrade's existing ERP systems, to create a central source of truth. This solution automated key sales processes, reducing the time to complete tasks like quoting by 50%. The new transparency across systems allowed the sales team to recognize cross-selling opportunities and better measure marketing ROI, effectively doubling the number of verified monthly opportunities.

Gantrade