Case Study: American Crane & Equipment Corporation improves opportunity follow-up and service scheduling with Cargas and Microsoft Dynamics 365 CRM

American Crane & Equipment Corporation eliminates missed service cases with Cargas

American Crane & Equipment Corporation (ACECO) faced challenges due to limited CRM capabilities in its operational software, including surface-level customer data, restricted sales and marketing features, and disorganized service scheduling. To address these issues, ACECO partnered with Cargas for an improved solution.

Cargas implemented Microsoft Dynamics 365 CRM, integrating it with ACECO's ERP and adding tools like Click Dimensions and Apex Calendar. This provided unified data access, empowered sales and marketing campaigns, and enabled smart, mobile scheduling for technicians. As a result, ACECO eliminated lost service cases, gained complete control over sales and marketing outreach, and achieved flexible scheduling. The vendor, Cargas, ensured the solution was tailored to ACECO's specific operational needs.

American Crane & Equipment Corporation