Case Study: ServiceMaster Clean achieves slashed hiring costs, 400% more applicants and 6x retention with CareerPlug

ServiceMaster Clean - Customer Case Study

ServiceMaster Clean, part of the ServiceMaster family with over 50 years in professional cleaning and hundreds of franchise locations, faced inefficient hiring: franchisees (including Ashley Parsons) relied on job boards, Craigslist and spreadsheets, spent heavily on postings, attracted many unqualified applicants or none at all, and lacked tools to evaluate candidates—contributing to retention problems.

CareerPlug provided a unified hiring platform with one‑click posting to all major job boards, integrated evaluation tools and online onboarding. The result: job posting costs were cut by over 800%, applicant flow rose 400%, hires improved and retention increased sixfold, while new hires complete paperwork online for faster onboarding.

ServiceMaster Clean

Ashley Parsons

Franchise Owner