Case Study: Planet Fitness achieves 5x more applicants and streamlined hiring with CareerPlug

Planet Fitness - Customer Case Study

Planet Fitness, a fast-growing franchise with over 900 locations and more than 6 million members, faced hiring friction from a generic employment application that didn’t specify roles, deterred candidates, and left managers with a cumbersome resume database. As the company expanded its corporate team—some roles requiring relocation to New Hampshire—it needed a way to promote location benefits and give managers a simple, mobile-friendly way to grow their applicant pool.

CareerPlug built a custom careers page featuring company photos and relocation details and deployed intuitive hiring software. In the first month clubs received five times more applicants, prompting a roll-out to all franchise groups; the result was a significant increase in applicant flow and a streamlined hiring process that supported Planet Fitness’s rapid expansion.

Planet Fitness

Sandy Vitti

Senior Talent Manager