Case Study: Massage Heights hires 532 people in a year with CareerPlug

Massage Heights hires 532 people in a year with CareerPlug

Massage Heights, a franchise network of over 100 wellness locations, faced a significant challenge in recruiting licensed massage therapists in a highly competitive post-pandemic market. With each franchisee managing their own hiring process, their recruiting efforts were inconsistent and inefficient, leading to a critical shortage of staff. To solve this, they partnered with CareerPlug to build a unified, franchisor-managed recruiting system.

CareerPlug implemented its recruiting software, including features like Autopilot for automated outreach and a centralized careers page. This solution provided hands-on franchisee training and monthly coaching based on performance data. The results were substantial: in the first full year, hires increased from 190 to 532. Their careers page became the top applicant source, and the average time to first contact dropped by 45%, well below the industry average.

Massage Heights