Case Study: Awesome Doughnut LLC achieves faster hiring and higher applicant flow with CareerPlug

Awesome Doughnut LLC - Customer Case Study

Awesome Donut is the exclusive Krispy Kreme franchisee in Southern California, operating 19 locations after forming a joint venture in 2018. Hiring had been inconsistent—locations relied on job fairs, emailed or faxed resumes, and “now hiring” signs—and HR lacked visibility into manager activity while managers spent excessive time screening applicants.

CareerPlug provided a standardized, trackable hiring platform that lets HR monitor manager engagement and uses prescreen questions with automated scoring to surface the most qualified candidates. The result: faster hiring with less resume review, significantly reduced time-to-hire, and a jump in applicant flow—over 5,000 applicants since August 2018.

Awesome Doughnut LLC

Ana Ortiz

Human Resources Manager