Case Study: Ulta Beauty achieves a 53% year-over-year increase in holiday hires with CareerArc

How Ulta Beauty achieved a 53% YOY increase in holiday hires

Ulta Beauty, a major retailer, faced significant challenges in scaling its hiring to support an aggressive expansion plan, including opening 500 new stores. They needed to recruit a high volume of seasonal holiday hires in a competitive talent market while also combating high industry turnover. To address this, they partnered with the social recruiting platform vendor CareerArc.

CareerArc implemented a targeted social media recruiting strategy for Ulta Beauty, leveraging their platform to distribute job tweets optimized with specific industry hashtags to reach both active and passive candidates. This approach generated a large pool of qualified applicants who were a good cultural fit. The results were substantial, including a 70% year-over-year increase in job applications and a 53% increase in hires. This allowed Ulta Beauty to exceed its seasonal hiring target by 50%, supporting a record-breaking quarter for sales.

Ulta Beauty

Sean Taylor

Director of Talent Acquisition