Case Study: International Cruise & Excursions, Inc. boosts applications and employer brand with CareerArc social recruiting

How to Decrease Employee Turnover through Social Recruiting

International Cruise & Excursions, Inc. (ICE), a B2B provider of travel-based rewards and loyalty programs, was struggling to hire high-demand telesales talent in the competitive Scottsdale, AZ call center market while also dealing with turnover, competition, and limited recruiting resources. To address this, ICE turned to CareerArc and its TweetMyJobs social recruiting platform to reach more local candidates and strengthen recruiting efforts.

CareerArc implemented a social recruiting approach that gave ICE greater visibility across social channels and added an employer-branding edge to referral and advocacy efforts. The results were strong: ICE saw a 7x boost in applications within the first month, a 5x increase in clicks per job posting within three months, and immediate employer brand exposure that helped support lower turnover and stronger hiring performance.

International Cruise & Excursions, Inc.

Melody Nelson

Recruiting Specialist