Case Study: Texas Roadhouse attracts 400,000 applicants in 12 months with CareerArc

How Texas Roadhouse attracted 400k applicants in 12 months with CareerArc

Texas Roadhouse, an American restaurant brand with nearly 600 locations and more than 60,000 employees, needed a better way to attract talent in a highly competitive hiring market. To address this challenge, the company worked with CareerArc and its social recruiting platform to improve candidate sourcing and engagement across multiple locations.

CareerArc implemented a localized job search experience with a job map on Texas Roadhouse’s career site and supported social recruiting through channels like Facebook. The results were strong: Texas Roadhouse saw close to 400,000 applicants in 12 months, re-engaged 188,000 interested candidates, generated 240,000 Facebook views, and achieved a 50% apply conversion rate from 52,300 career site views, while also reducing hiring costs to $1.96 per applicant.

Texas Roadhouse

Laura Dunlap

Field Staffing Manager