Case Study: VON Canada achieves more qualified healthcare hires with CareerArc

How social recruiting wins high-demand healthcare talent

VON Canada, a major home and community health care charity, faced difficulty sourcing qualified, credentialed healthcare professionals like nurses through its existing recruitment channels. With a lean talent acquisition team, they needed a more effective way to target local candidates without overextending their resources. To address this, they partnered with CareerArc and implemented its social recruiting service.

CareerArc’s solution automated the distribution of VON’s jobs across social media platforms and partner sites using geo-targeting to reach qualified local candidates. This strategy, supported by a dedicated client success manager, became VON’s primary source for social media hires. CareerArc delivered measurable improvements in the quality of hire, time to hire, and cost per hire, providing a strong return on investment.

VON Canada

Jennifer Spry

Manager of Talent Acquisition