Case Study: Inspire Brands drives talent to its global restaurant brands with CareerArc

How Inspire Brands drives talent to their global restaurant brands with CareerArc

Inspire Brands, the global multi-brand restaurant company behind brands like Arby’s, Dunkin’ Donuts, Baskin-Robbins, and Sonic Drive-In, needed a competitive social recruiting solution to fill a gap in its digital recruitment marketing strategy. In 2019, the team was missing a strong social media component and needed a way to support talent acquisition across multiple career sites without adding heavy manual work.

CareerArc provided the solution with automated social recruiting, including job postings from career sites to Facebook and Twitter, a job map for location-based searches, and a content calendar to support employer branding. The result was an easy, fast implementation that made CareerArc one of the top sources of traffic to Inspire Brands’ career sites, generated more apply clicks, and helped drive additional candidate flow to franchisees’ open roles with minimal lift for the recruitment team.

Inspire Brands

Brian Haukoos

Senior Director of Talent Acquisition