Case Study: City of Plano boosts employer brand and job visibility with CareerArc

How City of Plano generates over 26% of its total job views through social media

The City of Plano faced the challenge of attracting the right candidates and building a strong employer brand, rather than just finding a high volume of applicants. To address this, they partnered with the vendor CareerArc and its social recruiting platform to define their employee value proposition and increase job visibility.

CareerArc provided a complete social recruiting strategy that included automating job posts and launching targeted social media campaigns to showcase the city's culture. This solution generated 26% of the City of Plano's total yearly job views and was responsible for 80% of all its social media-driven job views, significantly enhancing employer brand awareness and candidate attraction.

City of Plano

Craig Barnes

Human Resources Strategic Solutions Manager